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Magali Mathieu: Hello?
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Brooke Busi: Hello, how are you?
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Magali Mathieu: Oh, sorry, my settings… one second, you are in my mic and not my, earpods. Okay, there we go. Hi!
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Brooke Busi: Hi, let me make sure my mic is right. Can you hear me okay?
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Magali Mathieu: Yes, I hear you great. I'll also check on my end, just to make sure you're plugged in. Okay, perfect. I'm so sorry about that! That has literally never happened.
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Brooke Busi: That's okay, no worries, I was just like, oh no, like, did I do something wrong? I was getting nervous. Sometimes I get nervous with tech.
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Magali Mathieu: Yeah, no, me too. I was like, wait, it just wouldn't let me log in.
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Magali Mathieu: And I tried on my phone, I tried on, like, all these different browsers, and then I looked it up, and then…
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Magali Mathieu: I got an email being like, we're so sorry, our server is down.
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Magali Mathieu: Yeah.
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Brooke Busi: I'm just getting my… I'm getting a piece of paper in case…
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Brooke Busi: I need to write anything down, so let me fix my light and stuff. How are you today?
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Magali Mathieu: I'm great! I'm excited to have this conversation with you! Thanks for hopping on!
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Brooke Busi: Me too, yeah, thanks for having me. Like I said, I got to listen to a little bit of your podcast. It's… it's really cool. So you had a startup, and you were, like, really burnt out from that, which led you to this business?
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Magali Mathieu: Exactly, yeah. I had a big burnout,
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Magali Mathieu: And it kind of started in 2020, but I left in 2022. And then… yeah!
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Magali Mathieu: I originally started as a holistic health coach, I'm also a Reiki healer, a yoga teacher, but then, having built a business before, very quickly, a lot of women were like, wait, but how do I build my business? Like, can you help me with that?
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Magali Mathieu: And so, yeah, that's why now I focus on helping women build businesses without burnout, so making sure that they take care of themselves in the process.
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Brooke Busi: That's cool, so you combined both passions.
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Magali Mathieu: Yeah, exactly. I'm really excited. I, got to do a bit of research on, like, you and your story, and I'm really excited to dive in deeper today and talk more about everything you've been going through.
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Magali Mathieu: I'm curious if there's something where you're like, I really want to make sure that I talk about this.
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Magali Mathieu: Like, does anything come to mind?
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Brooke Busi: Not really, no. I think, like, whatever comes up naturally. I mean, my whole thing is financial literacy, and making sure that people understand that it can be accessible, even though it doesn't feel accessible. So I think, you know, empowering your audience to, leave feeling more empowered, or leave feeling
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Brooke Busi: More capable than…
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Magali Mathieu: Mmm.
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Brooke Busi: They… they came in, and, like, they, you know, like.
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Brooke Busi: they can be in control of, their money and their situation. So, that's really my main, you know, my main takeaway that I want people to be able to have, especially… I don't know if your audience is mainly women, but mine. Yes. So…
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Magali Mathieu: Yes, like, 100%. I work only with women now. So, yeah, and I definitely want to leave them with some takeaways. Like, I love when the podcast can both be inspirational in that, you know,
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Magali Mathieu: You just, like, listening to your story is gonna inspire them, but also have takeaways for them to be able to, like, implement that, so…
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Magali Mathieu: I'm excited to dive in!
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Brooke Busi: Yeah, me too! Is there anything that, you know, any ground rules or anything that you want me to be aware of or to talk about?
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Magali Mathieu: So, my podcast is super conversational. Right now, I think I mentioned I'm doing, like, an entrepreneur series on… one of the questions I will for sure ask you, we'll see where it fits in best, is what's been your biggest business lesson so far? Because…
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Magali Mathieu: that's just, like, one of the things I wanted to focus on for, this series.
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Magali Mathieu: So, that's a question for sure that will come up at some point, but I'll, like, add it in very naturally. And no, like, my podcasts are super conversational, the idea is that people get to know you, get inspired by your story, and… yeah, I would say, like, I…
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Magali Mathieu: you know social media can be so one-sided, so I love this longer-form conversation, so that people can, like.
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Magali Mathieu: just feel… it feels more real, right? It's like, oh, I actually, you know, can relate to Brooke and the things that she's gone through, and, like, now what she's built. So…
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Magali Mathieu: That's kind of the tone.
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Brooke Busi: Okay, that makes sense, yeah, and I think that's… I love that question. So, about what you mentioned, like, the biggest business… what is… what was… what you said? The barrier?
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Magali Mathieu: Biggest business lesson. Lesson.
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Brooke Busi: Yeah, I really like that question. I started thinking about my answer to it, and then I lost the question.
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Brooke Busi: But anyway, yeah, and if I'm, like, I've only been on one podcast before, well, actually two, but I, you know, if I'm rambling or whatever, feel free to cut things out or redirect me, because this is relatively new for me.
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Magali Mathieu: You're gonna do great. I can very easily tell from social media if somebody's gonna do great, and I can very much tell you will, so don't worry about it.
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Brooke Busi: Sorry.
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Magali Mathieu: And, yeah, also, like, if it gets edited, so there's… if there's moments where you're like, let me, like, stop and start again, we can totally do that.
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Magali Mathieu: So, it's recording. I'm so not used to doing these on Zoom anymore, so… but everything's recording, so it looks good.
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Magali Mathieu: Okay, are you ready to get started?
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Brooke Busi: Yes, I am.
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Magali Mathieu: Okay, perfect. So I will take a breath, and then I'll just go and be like…
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Magali Mathieu: Welcome to the podcast.
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Magali Mathieu: Hello, everybody, and welcome to another episode of the show! I am so excited to be joined by our guest. We have Brooke on today. Hi! Welcome to Unlock Your Vitality!
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Brooke Busi: Thank you, I'm so excited to be here.
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Magali Mathieu: I'm so excited to have you on. You are coming on to talk about a topic that is
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Magali Mathieu: very widely requested. I think that people, especially women, who are the ones listening to this, are in need of clarity and understanding on this topic, so I'm excited to dive in. Before we do, I'd love for you to introduce yourself a little bit more to the audience and share
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Magali Mathieu: Kind of some of the, like, key moments that have brought you to being who you are today.
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Brooke Busi: Yeah, sure, I'd love to. So, hi everybody, I'm Brooke. I own Brook Builds Wealth, a financial literacy company that I founded, and the entire purpose of the company is to educate and empower women to take control of your finances. I don't sell any investments, and my background is in public education. My master's is in teaching, and then I went back for additional certifications.
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Brooke Busi: To teach adults financial literacy, so, background in teaching kids and adults.
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Brooke Busi: And, some key moments, I don't know if you want me to go into, like, more of my story now, or if you want to wait a little bit,
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Brooke Busi: Right.
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Magali Mathieu: For sure. Let's dive into your story. I'm excited to dive in, because I got to see a glimpse of it through social media and what you put out online, and I'm curious to hear it from you.
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Brooke Busi: Yeah, so, I always have been financially conscious. Just growing up. My parents were pretty big savers, and so I was babysitting a lot, racking up, you know, some cash in my sock drawer, and so I called my grandfather to brag about how much cash I had saved, and he was
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Brooke Busi: not really, you know, he was a little bit disappointed in saying that I should be investing the money instead of saving it, and that was so shocking to me, because no one had ever told me about that, and I was like, how was I supposed to know that, you know? Like, no one told me, and he didn't necessarily, like, go and actually teach me what to do, he just kind of told me, and it made me feel, like, insecure that I didn't know. I was only 14, so, like, how would I know? But I was hard on myself.
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Brooke Busi: I didn't know what to do, and I tried to figure it out myself, but, like, my parents didn't know a lot about it.
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Brooke Busi: So I spent a lot of time researching through high school, through college, and it just felt so gate-capped and overwhelming. Also, none of my friends, no young women that I knew cared about it or were trying to dive into it. And so after my master's, when I was teaching during the day, I had a pretty good handle by then, because I had been studying it for, like, 8 years, trying to learn to invest, lots of trial and error. And so…
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Brooke Busi: that's when I went to… to go back and get additional certifications to teach finance. So, I did banking and budgeting, investing, education, and consumer skills education, because I just felt like I wished that I
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Brooke Busi: learn about these things in school. I wish that I learned where to put my first paycheck, how to be in charge of my accounts.
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Brooke Busi: And then something that kind of led me to my business, so I was already really interested in financial education. I was, you know, running workshops at my place of employment, helping… teaching. I was helping other teachers understand their money, and doing, like, a little bit of financial coaching, and then I had a big injury.
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Brooke Busi: And I, unfortunately was not able to continue working in the classroom with kids, and I had a lot of… I had a lot of sensory issues, brain injury, car accident, and so I really dialed in and focused on my business, which, like I said, was already pre-existing, but it helped me. I had a lot of time on my hands, and I really wanted to work with people, but I had so many sensory issues, I couldn't do it in person.
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Brooke Busi: So it gave me a lot of time to build out, my business online, and now I'm able to help people actually internationally, which is so cool.
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Magali Mathieu: Hmm.
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Brooke Busi: Not only do I have people coming from the U.S, for financial education, but also even people abroad, to help women, mostly age, like, 20 to 45, are mainly the women who come to me, to help, you know, set up and understand. They set up their own financial plans that they can manage themselves by the end of, you know, working with me.
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Magali Mathieu: Yeah, I love it. I mean, also, I love the little milestones that you mentioned, like, one, the comment of your grandfather, which was obviously, like, hugely…
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Magali Mathieu: like, it shaped so much about the rest of your story, right? Which is amazing. And also, obviously, you didn't know what you were gonna do with that kind of savings at that age.
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Magali Mathieu: And… and then, also, from a personal story, right? Of, like, having gone through that injury, and then…
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Magali Mathieu: needing your business to support you more, because you're not, like… there's so many beautiful stories that I know a lot of entrepreneurs will be able to relate to, and I'd love to dig a little bit deeper.
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Magali Mathieu: When did you start… because I hear that you really started, like, planting seeds, even though you were teaching, right? You were, like, looking at everything throughout or outside of class.
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Magali Mathieu: When did you start thinking, like, okay, I could actually probably make this a business? Like, what was the moment or, you know, the few things that happened that led you to be like, okay, this could be a business?
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Brooke Busi: I think because…
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Brooke Busi: I was told a lot as a teacher when I was teaching kids, I heard a lot that I was born to teach. People would tell me that, you know, I loved teaching, I loved helping kids understand these topics that were scary and complex for them, and then become, you know, feel confident on these topics. And so then, with the money thing, I talked about money constantly in high school and college. I was like, oh, I'm trying to save this, I'm trying to learn to invest.
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Brooke Busi: Like I said, a lot of times it was falling on deaf ears because my friends were like, what the? But as we started
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Brooke Busi: graduate college, get paychecks, people are like, wait, what do you do with that? What do I… so they were asking me, and I was starting to teach them, and they were saying, like, they felt so safe to learn with me, and after, I would say.
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Brooke Busi: say, maybe, like, a year of kind of helping people just for fun, I realized, like, this is starting to take a lot of my time.
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Brooke Busi: And I think I could have something more regimented. I also felt like I was teaching a lot of the same basic concepts over and over again, so I was like, I should, like, write a curriculum for this and teach a class on this. And that's when it became more of a business, as opposed to, like, the one-off helping friends. It was like, I can, share something that is…
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Brooke Busi: More accessible to more people at once, rather than one-on-one, which the internet really helped me do.
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Magali Mathieu: Yeah, I love what you said about it helped people feel safe, because I do think, especially as women.
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Magali Mathieu: money can feel really unsafe, right? It can be this, like, big, scary thing that we don't understand, that we don't want to deal with, and I know a lot of my clients will be like, nope, I don't look at the bank account, I don't look at what's in the savings, like, I just… I don't want to go there, because it's scary.
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Magali Mathieu: So, for somebody who is like, I maybe have never invested, or, like, I know I have savings, but, like, I don't really know what to do with them, what is the way that you would help them feel safe and guide them to kind of take some first steps?
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Brooke Busi: Yeah, so a lot of, like, even with a business, it's really scary to try to look at your numbers, and to know your numbers, because those are the things that scare you in the first place. So, a lot of…
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Brooke Busi: the start that I like to do, with clients and, you know, people that I'm teaching in general, is to think about your goals and what you want in the long term. So I do a lot of, mindfulness exercises and even visualizations to think about the things that you want in your priorities.
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Brooke Busi: And then, we need to look at where we are and our numbers in order to figure out how to get there. So it creates, like, a fun, happy place to start. Okay, what do I actually want?
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Magali Mathieu: Hmm.
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Brooke Busi: And then some truth in realizing, like, I cannot get there unless I figure out where I am in order to create the steps, right? Like, there's… you never… what is the popular quote? If you don't know where you're going, you might not like where you end up. So if…
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Brooke Busi: if you want these things, you have to be able to figure out where you are in order to create a plan to get from A to B. And I really like starting with those goals and aspirations, because it's fun, and it makes this.
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Magali Mathieu: something.
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Brooke Busi: that is tangible and, something that we want to get involved with.
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Brooke Busi: starting a lot with goal setting, and then creating a specific plan to put into action and to put into place based on the numbers that you have. And I use a lot of, like.
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Brooke Busi: spreadsheets that I break down to be really, really simple and approachable, but the numbers don't lie, and, like, being able to look at them and being like, even if this is scary, I know that I'm here, I know that I need to do this, this, and this, it's more approachable than, like, a big, hairy goal with no plan that's just, you know.
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Magali Mathieu: You know.
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Brooke Busi: weighing you down. So I would say starting with what you really, really want, and then being honest about where you are, so that you can figure out how you're gonna get there.
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Magali Mathieu: Yeah, I love that. I think something that I hear a lot from women who maybe are, like, in their 30s or 40s and haven't started yet, they feel like, well, I'm never gonna catch up to everybody else who started so long ago, or, like.
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Magali Mathieu: well, you know, I won't be able to put the amount in that I need in order to, like, match whatever this other person has.
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Magali Mathieu: So I like that you're setting the goal, obviously, for themselves, and then creating an individual plan. But what would you say to that person who's like.
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Magali Mathieu: I don't even know how much I could invest, like, I don't know if it's enough, if, compared to, like, what I feel like I need to get there.
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Brooke Busi: Yeah, so I think, like I said, having an idea of what you want, and then looking at how much you're able to also…
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Brooke Busi: a lot of people don't track their expenses, and I know that that's something that, you know, budgeting, some people like it, some people don't. You could call it what you want, but knowing how much you're spending versus how much you're bringing in is key.
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Brooke Busi: And I… I believe that everybody should know, at least once a month, what the comparison is, what you're spending versus what you're bringing in, because
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Brooke Busi: If you're spending more than you're… than you're bringing in, there has to be a change. And if you're,
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Brooke Busi: if there is a… there's space between, but you're realizing that actually you're spending on things that maybe aren't as important to you as that goal and as your retirement, it makes it easier to be intentional about changing that expense or lowering it.
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Brooke Busi: So, I would say being…
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Brooke Busi: Taking the time to actually sit and look at that difference.
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Brooke Busi: And then, as far as catching up and where we need to be.
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Brooke Busi: you have to start somewhere, and that's with anything in life. With building a business, with starting to go to the… with starting to go to the gym, right? If I'm like, I didn't start going to the gym until I'm 40, so I'm never gonna go, and I'm never gonna build muscle, like, through my whole entire life. It's crazy, right? Because there are people who start when they're 40, 50, 60, and it really helps with their vitality, later on, so it's the exact same thing with money.
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Brooke Busi: Everybody has to start somewhere, and even if maybe you're not going to exactly meet that goal, you're going to come closer to it by starting than you ever would have by bearing your head in the sand.
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Magali Mathieu: Yeah, I really do like what you're saying about tracking your expenses, because this is one of the things that I add in into my group coaching program that I have with entrepreneurs.
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Magali Mathieu: Because so very often, they don't fully know where their money is going. And that's the first thing, right? To understand, because it's so… and especially nowadays, it's so easy to spend money. Like, everything has become pretty expensive. Obviously, it depends on where you live, but I live in the Bay Area.
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Magali Mathieu: And it's crazy sometimes to, like, see where things are going. And so…
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Magali Mathieu: I remember once a few, years ago, I did, like, an audit, and I saw how much money I was spending on coffees out a week, and I was like.
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Magali Mathieu: just, like, seeing the amount on a yearly basis then made me, like, wait, is that what I want to spend my money on? Like, I love just having it in front of you to be able to ask yourself that question.
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Magali Mathieu: And it's helpful to look at it more, like, on a monthly, quarterly, or yearly, because, yeah, sometimes even small amounts, right? You can be like, actually, I'm not really sure that this is where I want my hard-earned money to go.
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Brooke Busi: Yes, I agree, and that's why, like, check… setting those goals and continuing to check in with them, not even, oh, I want a million dollars in this, but, like, I want to be putting my money towards vacations every year instead of coffee, or whatever it is, like, you know, yoga instead of shoes, like, or shoes instead of yoga, whatever it is.
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Brooke Busi: It's… important to be intentional with our money, just, like, with our time, and you know, like, our lives.
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Magali Mathieu: Yeah.
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Magali Mathieu: Okay, so I love this. They're, like, at the stage where they're gonna look at what's in their bank account, understand, you know, if there is a need to change something because they're spending more than they're receiving, that's, like, one avenue. What if they are realizing, like, actually, like, I do put money just, like, in my regular savings account? Like, what is somebody who's doing that? What could they do?
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Magali Mathieu: To maximize their money.
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Brooke Busi: Well, first of all, pat themselves on the back.
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Magali Mathieu: Okay.
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Brooke Busi: That's exciting that there's money at the end of the month instead of months at the end of the money, and that's hard, definitely, to achieve, like we talked about, with how easy it is to spend.
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Brooke Busi: Before even thinking about investing, thinking about
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Brooke Busi: your savings, and where your money in your savings account is being held, and whether you're earning interest on that money or not. Because something that, not as many people are familiar with is something called a high-yield savings account, which is a savings account, just like your traditional one that you have with Chase Bank or, M&T, whatever. But you can open one with an online bank.
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Brooke Busi: Lots of options, and they'll be paying, like.
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Brooke Busi: 3% to 4% when your, you know, Chase or M&T account might be paying 0.01%. So you're… you're getting a penny every month in interest, and someone else is getting $50. And, you know, $50 isn't gonna change your life, but over time, it compounds and.
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Magali Mathieu: Yeah.
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Brooke Busi: helps. So, that is a place where I really like people to dip their toes in and learn and understand about high-yield savings accounts, because it gives them a first stab at understanding what is interest, what is this like when it comes in every month, how does it compound.
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Brooke Busi: And there's no risk with a high-yield savings account. They're FDIC insured, so, even if the bank fell, then the government would insure that money, up to a certain amount, like, depending on the bank, but usually $250,000. So, it's a nice way to start trying to earn interest before entering into the world of investing, which is, there's a little bit more risk there, and it can be done in a super smart way to
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Brooke Busi: to minimize as much risk as possible, but of course, starting with something that makes you money and is guaranteed, that's like…
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Brooke Busi: virtually impossible to find. So the fact that high-yield savings accounts exist is, a really good starting point to get comfortable with opening a new account and seeing that interest come in.
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Magali Mathieu: Yeah, I love that. I… so originally I'm French, and so when, I moved to the U.S. and started learning about, like.
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Magali Mathieu: even, like, the way credit score works and credit cards, like, it's just… it's a whole different world here. But then when I started learning more about high-yield savings account and seeing, like, how…
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Magali Mathieu: you know, over a few years, how it can really, really help, has been really cool. Are there a few that you recommend, if somebody's listening and they're like, oh, I don't know where to start?
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Brooke Busi: Yeah, I really like 3 of them, 3 different ones. I don't want to get too into the weeds, so stop me if I do, but the 3 that I like are SoFi.
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Brooke Busi: Marcus and Ally, and they're good for 3 different reasons. Sofi has a nice little cash sign-on bonus, which we love.
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Brooke Busi: But it, it only works if you do direct deposit. So if you don't do direct deposit, you're gonna be getting a much lower interest rate, and that's, like, in the fine print. So sometimes…
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Brooke Busi: that's hard to find out. So SoFi is a good one. Marcus, I really like their… there doesn't seem to be a lot of fine print there with that one. It's pretty straightforward, easy to use. And then Ally, I also like. It's…
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Brooke Busi: Slightly less easy to use than Marcus, I would say, but it has a cool function called buckets, where when you put your money in there, so you can have one savings account, and you can manually divide with little emojis, like vacation fund, car fund.
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Brooke Busi: Emergency fund without having to open separate accounts. So it's… it's cool that they have that, option so that you can organize your money visually on the app.
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Magali Mathieu: Yeah, I love that. That's very cool. I love anything that can make… I talk a lot about the balance of, like, the masculine and the feminine in everything that I do in, so, like.
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Magali Mathieu: even in the way that you talked about your work, right? Like, money and, you know, doing… being more on, like, the masculine side, but then, like, adding a meditation and visualization being, like, way more feminine. So, I love the… just the mix of those, and, yeah, adding, like, fun emojis in a way to make it, like.
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Magali Mathieu: more fun is always something that's, enticing, I think.
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Brooke Busi: I agree, and I always… if any listeners, if you're thinking about opening one of those, I would say go onto all three websites.
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Brooke Busi: see which one looks the clearest to you, what makes sense, what makes sense to one person might be different than another, and I feel like seeing the website and how things are laid out, you can, like, see what kind of learner you are, and what kind of, person that, like, the interface works for.
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Magali Mathieu: Yeah, awesome. So…
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Magali Mathieu: I'm curious, at what stage do you tell a client or advise somebody to be like, okay, cool, you, have a high-yield savings account, you're, like, you know, racking up some interest in there, like, what are other options for people who are wanting their money to grow? And is there a stage in which you'd be like, okay, now makes sense for…
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Magali Mathieu: how long you've been doing it, or how much money is in there, or is it based on the goals that they have? Talk to us a little bit more for the woman who's like, I've, like, heard that I can invest in different things, but, like, it's really scary, and I'm not sure where to go.
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Brooke Busi: Yeah, so it depends.
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Brooke Busi: If someone is in my program, my program does have a time, there is a certain amount of time that it's completed in, and that is just for motivation and accountability and to stay in it. So when somebody is in my program, they open their high-yield savings account, and then two weeks later, they're opening an investment account, learning how to use it, and putting
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Brooke Busi: you know, $10 a month in it, if they can't afford to do more. And that's just because we're building momentum, we're seeing each other every week, they're getting comfortable, they're excited. But if somebody was working on their own, again, they could start right away if they're feeling confident and ready after the high-yield savings account, to go open up an investment account, like I said, even with something like $10 as they're getting used to it.
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Brooke Busi: or if they're needing to take a little bit more time, you know, as they're doing some self-education, that's totally fine as well. But either way, for either person, based on their particular timeline, I would say thinking about retirement first. So in the world of investing.
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Brooke Busi: there are, like, two main buckets you could think about, as far as investing in stocks and bonds. There's investing for retirement.
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Brooke Busi: And then investing in what's called a taxable brokerage account, or an individual brokerage. And basically, one, the retirement accounts have really nice tax advantages.
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Brooke Busi: But they are a little bit harder to access earlier on, so those are more for, like, forward future planning.
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Brooke Busi: And the taxable brokerage are the ones that are investing for between now and the time that you plan to retire. So… but if someone doesn't have any retirement or any investments, I would say starting within a retirement account first, because you want to be able to set yourself up for the time where maybe you're not able to work and earn money, which consequently is usually as you're older.
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Brooke Busi: And then a place to start with that, so we're… just to think about dividing, so on one side, we are thinking about that taxable account, we're gonna put that to the side, and on the other side, we're thinking retirement. And then further branching out from retirement, there is, employer-sponsored, which, if someone is running their business and they have an additional job, then, you know, it could be a great option to look into one of those employer
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Brooke Busi: Sponsored accounts, because sometimes they have a match, which is cool.
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Brooke Busi: And then…
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Brooke Busi: The other option is a non-employer sponsored or an individual retirement account, and some buzzwords there are, like, IRA or Roth IRA, which anybody could open. You don't need an employer to do that. You can do that if you're self-employed.
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Brooke Busi: And these different accounts that I'm talking about, the employer-sponsored retirement plan, or the individual retirement account, you could kind of think of those like a suitcase, where, you open the account, so you open the suitcase, and you put money into it, so whether that's coming from a paycheck, or it's coming from your checking account, but if you just leave the money in… you put money in your Roth IRA, and it's in that suitcase, and it's not invested.
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Brooke Busi: it's not growing. It's like bringing a suitcase.
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Brooke Busi: to your vacation, but you're in Italy, and they don't take American dollars, and you wish you brought your bathing suit, and you can't find… can't tip the cab driver. So, instead, of filling your suitcase with money, just putting money into the Roth IRA, you actually need to use your money to put it into your Roth IRA, and then buy investments, which is a really big misconception, and that's how all of these
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Brooke Busi: investment accounts across the board work is, putting money into the suitcase, which is like the account, and then using it to buy things, like packing your socks and your underwear, and your umbrella and bathing suit on your vacation. So I'm going to stop there, because happy to explain about those different investments that you could buy, but I know that this is a lot, so I'll kind of let you take the lead on where you want to go next.
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Magali Mathieu: Yeah, no, I think it's so helpful. I also see why people have told you you're born to teach, because I love the analogy, and it's very easy to follow.
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Magali Mathieu: I think that for people who want to know more about, you know, what to invest in their Roth IRA, like, they can contact you, and we can pause there. What I'm also curious, because I'm aware of a lot of women entrepreneurs listening to this, is…
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Magali Mathieu: What if, you know, you might have a certain amount of cash, but you're also like, I can't put it in a retirement because
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Magali Mathieu: I'm a business owner, and I, like, for the next 5 years, my cash flow might be a little bit scary, and so I need to have a little bit of a cushion in case, like, my business doesn't go as planned, and in case I need to,
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Magali Mathieu: change things, or in case I actually, like, want to get a job eventually. I… I… there's a lot of women that I work with that…
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Magali Mathieu: Are in that situation of, like, they made the jump, and they're slowly starting their business, and they have a certain amount of savings
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Magali Mathieu: being like, okay, for the next, like, you know, 2 years, if I'm not getting the clients that I need, or the revenue that I need, I can dip into this. And so I'm curious if you have advice for that kind of scenario.
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Brooke Busi: Yeah, good question, and I just want to make a, quick clarifying point. So, everything that I share, because with the financial industry, the words are, so highly regulated, everything that I share is education, not advice. So even in my programs, everything that I'm offering is I'm teaching people how to do this themselves, because I can't offer, advising or advice.
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Brooke Busi: In particular. So just to clarify, but as far as thinking about that money, as, like, the cushion, I like that word that you used.
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Brooke Busi: That, I would say a high-yield savings account, like I mentioned, or maybe even a CD, which I can talk about, if that's helpful. But personally, for my cushion money for myself, I would never invest that, even in a retirement fund.
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Brooke Busi: Because even if the retirement fund might be, you know, quote-unquote, lower risk, to me, it's still somewhere that's inaccessible to me if I needed it. And even if it's, you know, if the market goes down, it might not be.
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Magali Mathieu: Yeah.
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Brooke Busi: it might not be accessible for me. So, a high-yield savings account is a great place to put that cushion, because it's still growing, and it's completely liquid. You could take it out tomorrow, you could take it out today, and it's, a really nice place to be accessible. And if you're thinking, I don't need to take it out today, but maybe next year, I like to use a two-year rule, where if you're gonna need the money between today and two years from now.
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Brooke Busi: To absolutely not invest that.
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Magali Mathieu: to put it…
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Brooke Busi: somewhere that is liquid, like I said, a high-yield savings account, or there are some CDs, so a CD is a certificate of deposit.
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Brooke Busi: And the way that that works is very similar to a high-yield savings account, except sometimes there's a rule about how long you need to leave it in. So if you're like, I have money in my high-yield savings account for the next year, but from one year to two years, I have some money, where do I put that? Sometimes a CD will have, like, a 1-year rule where you need to leave it in for a year. It will grow a little bit more than the high-yield savings account, because it has
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Brooke Busi: some more rules. They like to give you more money when there are more rules, more interest.
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Brooke Busi: But a CD could be a good place for that, and there are also Marcus, who I mentioned before, they have a no-penalty CD, so that means that if you do need to take the money out, you're not penalized, for that.
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Brooke Busi: Super liquid, high-yield savings account, a little bit less liquid, but still accessible, would be the CD, and illiquid.
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Brooke Busi: We're thinking investments.
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Magali Mathieu: Yeah, thank you. That's, a great explanation and a great way to… I especially like the two years, because I think that a lot of people who sometimes are thinking about that kind of cushion, it's like.
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Magali Mathieu: yeah, let's… let's make sure that it's still in a place where you can access it, if you need it. So, that's really helpful. Thank you for that explanation. So obviously, you…
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Magali Mathieu: are a business owner yourself, and I am really excited in this kind of series, talking to entrepreneurs, to reflect back on some of the biggest business lessons.
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Magali Mathieu: So I'm curious if you can share… and I know that having been an entrepreneur for
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Magali Mathieu: a very long time now? Almost 10 years? 10 years, yeah. I know that business lessons change, right? But, like, in this season, where you are right now, what do you feel like has been your biggest business lesson?
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Brooke Busi: Social media is not real life.
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Magali Mathieu: Fantastic.
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Brooke Busi: I love, you know, before we started recording today, you mentioned how you like to use this platform and this podcast to expand on stories and to actually have the chance to talk about them, because in a 3-second reel, or in an income screenshot of, I made $100,000 yesterday.
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Brooke Busi: It's wild out there, and, there are false claims, there are people, you know, fluffing things up a lot to make them look better so that they get more clients and they make more money. And I just think that my experience of what I've seen on social media versus what I've seen when I've spoken to actual friends or business owners in my community.
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Brooke Busi: are two wildly different things, and entrepreneurship is a roller coaster with ups and downs, and anybody who tells you otherwise, like.
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Brooke Busi: I think they're faking, honestly.
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Magali Mathieu: Yeah.
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Brooke Busi: Because it's… there are gonna be high months, and there are gonna be low months, and there are gonna… there's gonna be, like, self-sabotage, and feeling, you know, comparison traps, so I really try on social media to not consume,
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Magali Mathieu: True.
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Brooke Busi: much content of, like, other… other businesses that are in my niche that I could… that I feel I could fall in comparison with. I think that as a, you know, as a point of research, that's fine, but when I'm using social media and scrolling, like, quote-unquote, for fun, that's
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Brooke Busi: And I need to see, because that's gonna make me feel like I'm behind, and…
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Brooke Busi: that doesn't help me push forward. That's not how my motivation works. So, I think a lesson is, like, staying grounded and connected to the actual business owners that I know in real life, or, you know, I haven't… we haven't met in real life, but we have… we've actually conversed and had a conversation, as opposed to people who are popping up on your feed and you're seeing their one video, and you really can't trust them.
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Brooke Busi: Especially if they're profiting off of your insecurity, which a lot of people out there are.
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Magali Mathieu: Yeah, I love that suggestion of not following people who are in your business niche, like, in, in,
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Magali Mathieu: Or not having that for, like, the scrolling just for fun, because…
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Magali Mathieu: I think that's where a lot of people compare themselves and then feel like they're so behind, because, yeah, as you said, like, it all looks like a certain thing, but it's…
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Magali Mathieu: you know, it's a… it's a window to the store, and then you walk in, and you're like, they don't have my size, and like, whatever, all these different things. So…
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Magali Mathieu: I really love that. And…
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Magali Mathieu: Also, I loved, in the way that you're shared your story on social media of, like, what you've gone through, I feel like a lot of people sometimes just focus on the other side, right? Of, like.
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Magali Mathieu: When they might be watching something, they'll be like, oh, okay, like, these people went through all these things, and like, now they're on the other side.
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Magali Mathieu: And just a reminder that we're all still growing, and, like, we're all still works in progress, and we've gone through things, and it's… those are really helpful to keep us, learning new lessons and put different things out into the world.
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Magali Mathieu: But, like you said.
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Magali Mathieu: yeah, nobody is, like, fully doing exactly what they're, what they're saying, from the people that we don't know, is what I'm trying to say. So, yeah, I think it's a really, really important reminder, and I really appreciate it. Thank you.
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Brooke Busi: Of course. And also, like, I don't want to say that I'm not supporting people in my niche. A lot of… I said follow, but I meant to say mute. A lot of times, I'll follow them.
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Magali Mathieu: Hmm.
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Brooke Busi: But I'll just mute them, and it's nothing against them, like, I'm so proud of everything that they're doing, but I just need to protect myself and protect my peace, and looking at, you know, everybody else's successes, which a lot of us use social media to show, it just…
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Brooke Busi: Like, in particular, in my niche, it just doesn't make… it doesn't help me, so…
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Magali Mathieu: Yeah, yeah, no, I totally appreciate that. It's, it's not about not, supporting the people who are in the same kind of work as us, it's more of, like, as you said, what works for you, right? Which is…
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Magali Mathieu: the whole point of this question is to understand different entrepreneurs' business lessons in the season of life, so I think that paints a really, clear picture of that.
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Magali Mathieu: Another question that a lot of people always ask is, like, where do clients come from? And so, I'm curious, in your world, is there, like, the majority of clients come from, whether it's, like, networking, collaborations, social media, where would you say, in where you are in your business right now, are most of your clients coming from?
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Brooke Busi: I would say, like, 70% from social media, from Instagram, and then 30% in, referrals, and then also in-person events. So I do a lot of in-person workshops in my community, and in, like, different schools, like, universities, local areas, and so I do
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Brooke Busi: Definitely Meet, clients from there.
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Brooke Busi: Hmm… Yeah, I would say that…
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Brooke Busi: mainly… and as far as social media, mainly Instagram. Every now and then I'll get someone from Facebook or TikTok or, whatever, but Instagram has been, like, my most successful social media channel. And then, yeah, the other 30% are, like, in-person meetings or referrals.
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Magali Mathieu: Yeah, I love that you're doing it in person. I love that combination. I feel like it's also… you get, like, questions right away, right, from people, and you're able to just continue to learn more about who your clients are, too. So I love that. Thank you so much.
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Magali Mathieu: We end every episode of the show with two questions that I ask everybody, and so the first one is, if you could give your younger self a piece of advice.
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Magali Mathieu: What would it be?
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Brooke Busi: Hmm.
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Magali Mathieu: I think…
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Brooke Busi: to slow down. And I'm still working on this. But, when I was younger, I thought that
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Brooke Busi: Everything had to be pre-planned.
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Magali Mathieu: And…
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Brooke Busi: I thought everything had to be perfect. That's just the kind of person that I am. Sometimes I struggle with… with that, but I was always working on the next thing, like, get perfect grades so I can get a scholarship and go to college, and then get it
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Brooke Busi: perfect degree for the perfect job that I wanted, and yet, like, everything needed to be so laid out. And then I had, like, this life-changing injury. I couldn't read, I couldn't walk. Like, I… my whole life turned upside down, and…
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Brooke Busi: guess what? Like, for those two years, nothing went according to plan. And it was really hard and stressful for me, but it also made me realize, like, I was in a bubble of not real life, and I also was working so…
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Brooke Busi: fast and hard to get to the next thing that I wasn't appreciating what I had. And then when I lost it, you know, when I lost being able to do a lot of the things that I enjoyed, it reminded me, to slow down and be grateful. So I really try to aim for balance now in a way that I never, like, focused on before.
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Magali Mathieu: Hmm, that's beautiful. And, our listeners know how deeply I relate to that, because slowing down is also one of my biggest life lessons. My burnout was a very… obviously very… in a very different circumstance, but
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Magali Mathieu: a big realization of, yeah, always seeking for that next thing. And I think what you said, too, of, like, needing to be perfect in so many ways, right, is a pressure that a lot of women feel and can resonate with. And this idea of, like.
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Magali Mathieu: What's the next thing that we're chasing again and again and again, because…
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Magali Mathieu: Essentially, it's like society telling us, like, it's not good enough just as you are, you have to keep adding more, and so, slowing down and realizing that we are…
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Magali Mathieu: Just enough and perfect as we are is a lesson we can all learn.
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Brooke Busi: sitting with our successes, because we're programmed to look for the next thing, like, that's our instinct, and you know, in order for us to continue to survive. So we have to, like, almost fight against that to actually be proud of the things that we have accomplished, which is part of that slowing down.
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Magali Mathieu: Yeah, I love that. Beautiful. The last question is, how do you unlock your vitality?
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Brooke Busi: Hmm…
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Brooke Busi: I would say through moving my body and connecting with other humans. Part of, you know, the in-person workshops that I mentioned, like, being online for so long, it was great because it allowed me
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Brooke Busi: to connect online when I was home. You know, everybody else continued to have jobs and go to work, and, like, my world stopped, so using the internet for that was wonderful, but now that I can go out into the world and, like, smile and talk to the person next to me at the coffee shop, that gives me life, and it makes me feel like
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Brooke Busi: I'm on this floating rock with other people who
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Brooke Busi: want to make connections for no reason, aside from the fact that it feels good. So the connection, and then, like I said, moving my body, it just, like, is such a stress reliever for me, and again, you know, that… I wasn't as able to do that, for a while, so now I'm grateful for being able to, like.
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Brooke Busi: run, and even jump. Like, I just had this thirst to be able to, like, move my body freely, when I wasn't able to, and now that I can do that, I think that that is something that makes me feel so alive.
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Magali Mathieu: Yeah, I can feel it as you're expressing it. It's, like, vibrating off of you. And… yeah, and I'm sorry, obviously, that you had to go through what you had to go through.
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Magali Mathieu: And so many of our lessons, like, I can see now, right, how much it's, like, given you life, and, also how it's helped
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Magali Mathieu: Lead into this, like, huge purpose of the work that you're doing now, and helping a lot of women, through figuring out all this money stuff.
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Brooke Busi: Yes, exactly! Helping people be empowered so they can use their time to make connections and, move their bodies, and like, instead of being bogged down by financial stress.
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Magali Mathieu: Yeah, I love it. Thank you so much. It's been such a pleasure to talk to you. We'll add all the links on, the show notes for them to connect with you, but if there's one last thing that you want to leave our listeners with, the floor is yours.
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Brooke Busi: I would love to share, like you mentioned, with the links, I'll share the link to my free guide. It's a nice place to get started and look at, like we talked about, the numbers and the goal setting, some of the places where I was mentioning to just get started, and it helps with the excitement of it, and seeing, like, what's possible, and thinking about your future, in a way that
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Brooke Busi: that makes you want to do better, and makes you want to move forward for yourself, which I think is where we need to come from with finance, instead of coming from a place of fear or scarcity. It's like, this is possible, and this is something that I… that I can learn and be able to achieve.
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Magali Mathieu: Mmm, I love that, and yeah, I can't believe I, like, with all the work that I do, I can't believe we didn't even talk about the abundance mindset versus scarcity mindset, but there's so much to talk about on this topic.
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Magali Mathieu: We'll have to do a part two, but I love that you mentioned that, because, tackling it from a place of, like, joy and excitement and possibility and abundance, as opposed to scarcity.
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Brooke Busi: scaredy, scaredy.
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Magali Mathieu: It's scary.
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Brooke Busi: cheeriness.
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Magali Mathieu: Yes, exactly. Aww.
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Brooke Busi: Thank you so much, it was so wonderful to be here, and yeah, I'm excited for everybody to continue improving their financial wellness.
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Magali Mathieu: Yeah, thank you so much, Brooke, and we'll see everybody next week!