106. Pivoting with Purpose: Keriann’s Journey from Burnout to Business Alignment
This episode is for anyone who's ever wondered: “What if I changed directions… again?”
Today I’m joined by Keriann, content strategist and email copywriter who helps online business owners attract dream clients and grow their business with done-for-you content—so they can spend less time marketing and more time making an impact.
Her journey, like most of ours are, was not a straight line.
We explore the many pivots that brought her here, from health coaching to content strategy, from burnout to clarity, from trying to make content work as a business owner to building a business supporting other business owners.
In this episode, we dive into:
✨ Why burnout forced her to completely rethink her strategy
✨ The messy (and necessary) middle of pivoting into something new
✨ How she turned part-time jobs into stepping stones for long-term success
✨ What it really takes to grow slowly on purpose
✨ The difference between building a business and becoming an influencer
✨ Her advice for anyone scared to pivot again and again
Keriann’s story is such a beautiful reminder that your path doesn’t have to be linear to be powerful. If you’re in the middle of a shift or feeling the pull toward something new, this one’s for you.
🎁 Bonus: Keriann is offering a free content audit for listeners! Check the link below to get personalized feedback on your content.
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