104. Closing the Wellness Access Gap with Hilda Pérez

In this inspiring episode, I sit down with Hilda Pérez, COO of Salud, a legacy-owned social enterprise focused on culturally-relevant, accessible health solutions. Hilda shares her journey from launching a marketing agency for social impact to stepping into her family’s business, a company her father founded after immigrating from the Dominican Republic and integrating Eastern and Western medicine. We talk about navigating family dynamics at work, redefining health care, and building a future where wellness is truly inclusive.

We cover:

• The story behind Salud and its holistic approach to health

• What it’s like to work with family (and set healthy boundaries!)

• How they’re making wellness more accessible in underserved communities

• The importance of slow, sustainable healing—not quick fixes

• Exciting dreams of a full-service wellness center

Hilda’s vision is a beautiful reminder that healing can be empowering, community-rooted, and culturally informed. 🌿

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